Curriculum
- 12 Sections
- 41 Lessons
- 18 Hours
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- Session One: Course Overview1
- Session Two: Getting to Know E-mail Marketing4
- Session Three: Setting Up Your Audience4
- Session Four: The Tools3
- Session Five: Designing Your Campaign Strategy3
- Session Six: Crafting Messages for Each Campaign7
- Session Seven: Good Habits Get Optimal Results5
- Session Eight: What to Write4
- Session Nine: Subject Lines and Action Calls3
- Session Ten: If It Doesn’t Get Measured, It Can’t Be Counted4
- Session Eleven: Test Driving3
- Assessment1